New Year, New Feed: Why It’s Time to Refresh Your Social Presence


January has a way of making us want a clean slate. New goals, new habits, new workout plans, and diets that we fully intend to stick to. (For a few weeks, at least. Right?) We’re all about fresh starts this time of year… except, oddly, when it comes to our online presence.

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What it Really Means to Shop Local


The true meaning of “Shop Local” goes far deeper than a seasonal marketing push. At its core, shopping local is a way of life. It’s an ongoing commitment to the people, places, and businesses that make up the heart of our community.

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Invest in Social Media Marketing for the Holidays


The holiday shopping season begins, pretty much, as soon as folks finish their Halloween candy. And with that comes one of the best opportunities of the year for small businesses to connect, engage, and grow through social media. Whether you’re a local boutique, a service provider, or an online shop, your customers are already scrolling, searching, and shopping. The question is: are they finding you? […]

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The Comforts of Autumn in Social Media Marketing


For small businesses, autumn isn’t just about pumpkin spice, crisp air, and falling leaves; it’s also one of the best times to connect with your community online. People are naturally reflecting, slowing down, and leaning into comfort. By weaving seasonal themes into your social media storytelling, you can create content that feels authentic, relatable, and engaging. Fall is a season of transition. As routines change […]

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