The Value of Video in Social Media Marketing

Video is one of the best ways to stand out online. Whether it’s a quick clip on Instagram or a longer story on YouTube, video grabs attention in a way text and photos just can’t. In today’s chaotic social media landscape, it’s often the thing that makes people stop scrolling and actually listen.

What makes video so powerful is how personal it feels. It lets you show more than just a product. You can share your story, your people, and what makes your business unique. Younger audiences especially prefer short, catchy videos over big blocks of text, so it’s a great way to connect with them where they’re already paying attention.

One good video can also be shared across social platforms, your website, ads, or even emails. And since platform algorithms love to promote video, it’s a smart way to get more reach without reinventing the wheel every time.

At GBS Web Solutions, we know a polished video makes all the difference. Our team helps businesses create content that looks sharp, tells the right story, and leaves a lasting impression. With a professional eye, we turn simple ideas into videos that really work.

Written by Blog Contributor: Holly Lynn Gibbons