Planning Summer Workshops

Summer is the perfect time to bring fresh energy into your store, and hosting workshops is a great way to do it. Hands-on events can turn a casual visit into a memorable experience. From kids’ craft sessions to teen jam nights and adult art-and-wine sessions, workshops can be easily tailored to appeal to different age groups and interests.

The key is variety and flexibility. A morning “Mini Music Makers” class might attract young families, while an afternoon watercolor session could appeal to teens or retirees looking for a creative break. Offering age-tiered options ensures your events feel intentional, not like a one-size-fits-all afterthought. 

Promotion is just as important as planning. Spread the word online, in-store, and through community spaces like libraries and coffee shops. Be clear about the intended age group, what’s included, and how to sign up. People are far more likely to attend when they know exactly what to expect.

Workshops not only boost foot traffic, but they also build relationships. Someone who joins a summer ukulele class might sign up for private lessons in the fall. A parent attending a paint night might leave with supplies for the whole family. These events turn your store into more than just a retail space, they make it a destination.

Written by Blog Contributor: Heidi Whistle